THE WORK
Creative Direction
Graphic Design
Illustration
Photo + Video
Social Media Marketing
E-Commerce Mgmt.
The STORY
The fear of judgement, scrutiny and ridicule leaves a large number of people living their entire lives afraid to be themselves or in other terms living under a “Mask”. Masked uses propaganda stylistics to inspire it’s customer base to not be afraid to be themselves.
THE BRANDING
LOGO
Pierre Le Masked is the official logo of Masked. The logo represents leadership and strength. I remember that I was actually sketching something completely else and suddenly my hand sketched this logo. It was as if I was not controlling my own hand.
TYPOGRAPHY
Custom straight forward fixed width font. Sans Seriff base.
COLORS
The color sceme followed a neutral base with a pop color to bring it out a little and represent standing out in a crowd of copycats.
THE PRODUCTS
SEASON ONE
As with some of my prior clothing lines I wanted to implement bold designs that make an unescapable prison for the eye.
PRODUCT DETAILS
It’s the little things that count. One inch embroidered tags are seen onto the bottom of each article of clothing to distinguish that you are wearing an official Masked Product. (UNDER CONSTRUCTION)
FREEBIES
I always felt it was important to add a couple extra little gifts for the customer. Knowing that they were only expecting their product and were pleasantly surprised with a little something else is such a great feeling. (UNDER CONSTRUCTION)
THE WEBSITE
A straight to the point, clutter free, bare minimum site with a coherence between the product models and the site.
“Life is not a courtroom and you are not on trial. Live life by your own rules and if they want to judge you let them waste their time. Be who you want to be.”
NOTABLE ACHIEVEMENTS & FACTS
During Occupy Wall Street a number of fans stuck the Masked sticker around the areas of protest as a symbol of strength against economic inequality.
Masked models included: Ivy Levan (singer), Hanna Beth (influencer), Brian Tichy (White Snake, Ozzy Osborne), Young L (The Pack), Sean Risley (Alexander McQueen)
CUSTOMER PHOTOS (UNDER CONSTRUCTION)
